![]() 2 in this sort of competition: The Washington Post. So I can’t help but notice that the Journal punching up at the Times ignores the national newspaper that’s usually brought up as the Times’ No. But by punching up at the top dog, Avis reframed the competition into favorite vs. 2 spot in car rental market share - both of them far behind Hertz. In reality, Avis and National were neck-and-neck for the No. 1.īut one of the campaign’s biggest impacts was to frame Avis as a strong No. We try harder.” The campaign was a huge success for Avis eventually Hertz had to respond with defensive ads about being No. Hertz had long been the market leader in car rentals, and the Avis campaign decided to embrace its underdog status: “We’re No. If you’ll allow an aside: One of the all-time great ad campaigns debuted in 1962 for the rental-car company Avis. The Times, as mentioned above, went from 2,713,000 to 3,429,000 - a net gain of 716,000 and a growth rate of 26.4 percent. But across 2019, the Journal’s digital subscribers increased from 1,709,000 to 1,929,000 - a net gain of 220,000 and a growth rate of 12.8 percent. News Corp reports digital subs slightly differently than the Times does - the average over a quarter as opposed to the total at the end of it. Given the fight they’ve chosen to pick here, I should note that the Times’ digital subscription growth rate is still much better than the Journal’s. At Dow Jones, digital accounts for approximately 57% of consumer circulation revenues versus 44% for The New York Times…ĭow Jones advertising revenues in the October-December quarter also outpaced The New York Times, with digital advertising picking up thus far in the first quarter of calendar year 2020. The total number of digital subscriptions at Dow Jones grew by 17% in the most recent quarter, with digital subscribers to The Wall Street Journal rising 13%. “Dow Jones is significantly more digital than The New York Times, with 62% digital revenues as we reported at fiscal year-end, including our growing Professional Information Business.” “Dow Jones revenues increased by 4% in the most recent quarter, compared to 1% for The New York Times,” said Robert Thomson, chief executive of News Corp. News Corp CEO Robert Thomson seemed itching for a fight with the Times in the earnings release, mentioning its rival five times in its first six paragraphs:ĭow Jones also surpassed The New York Times in revenue growth in the final quarter of calendar year 2019, while continuing to increase its profit contribution… On Friday, it was News Corp’s turn, announcing that its Wall Street Journal had topped 2 million digital subscriptions for the first time, and that Dow Jones - which also includes Barron’s, its news wires, Factiva, and some other information businesses - had topped 3.5 million digital subs. That 3.429 million total at the end of 2019 was up from 2.713 million a year earlier, a strong 26 percent rate of growth. Perhaps most impressive to me: There’s little evidence that the potential customer base for a Times digital news subscription has topped out. On Thursday, it was The New York Times Company’s turn, throwing out some big numbers: 5,251,000 total subscriptions across all print and digital, 4,395,000 total digital subscriptions (including Cooking and Crosswords), and 3,429,000 digital news subscribers. If you are currently enrolled in college, you can take advantage of the WSJ student discount.February 6, 2020Earnings season means it’s time for successful publishers to brag about their digital subscription numbers. How does billing work? You are billed for your WSJ subscription every 4 weeks and you can cancel anytime without penalty. ![]() WSJ PRINT + Digital: (6-Day Delivery, Mon-Sat) $54.99/mo.WSJ PRINT + Digital: (Monday-Friday Delivery) $52.99/mo.WSJ PRINT + Digital: (Weekend Delivery) $45.99/mo.WSJ DIGITAL Bundle: (WSJ MarketWatch, Barron’s) $49.99/mo.Here’s how much a WSJ Digital subscription costs per month with optional print delivery after the initial promotional pricing ends: When this offer ends you’ll be billed the regular monthly price for your WSJ subscription.
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